Google’s Logo: Why do Businesses change their Typeface?

Posted on September 22, 2015 by

Have you seen the updates in Google typeface? The type face has changed, and there is much discussion about the subtle message the company is trying to convey. You may also wonder, how have people liked the redesign of Google’s biggest image since 1999? A good number have already expressed delight at the redesign while others have just laughed at it. Many people say that the outlook resembles the one used in the children’s book. Also, people are asking whether serifs have any effect on the logo. However, letters ensure free flow, rhythm, and balance.

This new logo has done away with serifs appearing, simple, structured, colorful, and friendly. Google announced plans to create Alphabet, a new parent company a month ago. The two will use the typeface Product Scans. When Google first came to be known, people would access it from a desktop computer. Over time, the company’s challenge now is to be easily understood on a variety of platforms, devices, and apps that didn’t previously exist.

The company says the logo was well tested before being chosen. In an official blog post, it suggests it was looking to retain a “simple, friendly, and approachable style.” The new typeface is easily reachable as seen from the oldest newspapers in the world; there is a strong adoration for serifs. Some of the newspaper including The Daily Mail, the Sydney Morning Herald, and the New York Times all use them.

Companies usually change their typefaces to remain up to date. It can also change it because an old logo no longer fits with a new business strategy, and this may range from a small refinement to a complete redesign. Google is one of the world’s most innovative companies implying that previous Serif word mark was never really the right fit for it, particularly considering the age of a business that is regarded as young.

Most traditional companies are associated with serifs typefaces and hold a lot of history and heritage. The cost of implementing the physical change on its offices will be quite small. Already Google has updated the logo outside its headquarters. Google anticipates that this update will stand the test of time. For those interested in those redesigns that haven’t endured, there’s a place you can search them. Thanks to Google. The change promises a simplified experience with the web.